Soy has become part of one of the alt-right’s go-to insults for men who are also deemed to be “cucks,” or at least cuck-adjacent.Īccording to Know Your Meme, the first use of “soy boy” appeared on 4Chan last April, and the terms has since been defined on Urban Dictionary as a male “who completely and utterly lacks all necessary masculine qualities.” Their rationale is two-fold: First, it’s derived from the well-debunked myth that- in the words of Men’s Journal-soy is a “a man boob–giving, estrogen-bestowing testosterone-killer.” (Despite the language, the magazine concluded that “men shouldn’t worry” about consuming soy products, and that it wouldn’t negatively affect their muscle growth or their testosterone levels). (Actually, Texas’s neighbor Arkansas is America’s leading producer of edamame, but for some reason Cruz isn’t accusing O’Rourke’s supporters of turning Texas into that state).Ĭruz is far from the first person to use tofu or ‘tofu-eating’ as an insult, especially to illustrate the cultural and ideological differences between meat-and-potatoes conservatives (which in itself is another stereotype) and their fussier liberal counterparts. (Perhaps he meant silicone, and was referencing Los Angeles' reputation as a hotspot for plastic surgery.) Cruz also seems to have forgotten that the United States is the world’s largest producer of soybeans, the base ingredient of tofu, and soy is the country’s second-biggest crop, just behind corn. First, neither hair dye nor silicon are unique to California, and as MarketWatch pointed out, Texas is the home to tech giants Texas Instruments, Dell Inc., and Intel-the state actually has more tech, or "silicon," manufacturing jobs than Cruz’s Pacific coast nemesis. “They want us to be just like California, right down to tofu and silicon and dyed hair.”Ĭruz’s remarks were met with amusement and confusion because oh no not tofu that would be the worst.
“We are seeing tens of millions of dollars flooding into the state of Texas from liberals all over the country who desperately want to turn the state of Texas blue,” Cruz said.
But rather than worry about figurative knife fights, Cruz is more concerned about plant-based proteins.ĭuring a rally in Katy, Texas, Cruz said that O’Rourke had attracted the attention of members of “the extreme left” from other states, who were willing to empty their pockets to help the Democrat win. One of the brawls he specifically mentioned was the increasingly tight race in Texas, between Republican incumbent Ted Cruz and his Democratic challenger Beto O’Rourke.
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